Lynda.com - Google AdWords Essential Training

1. 07 Optimizing Your Ads01 Learning rules and guidelines for great ads.mov83.3 MB
2. 09 Understanding the Auction and Quality Score04 Addressing Quality Score issues.mov79.85 MB
3. 08 Researching Keywords04 Evaluating a keyword.mov78.41 MB
4. 01 Getting to Know AdWords05 Learning terms and definitions.mov70.37 MB
5. 08 Researching Keywords02 Understanding keyword match types.mov69 MB
6. 09 Understanding the Auction and Quality Score01 Understanding how the auction works.mov63.85 MB
7. 07 Optimizing Your Ads03 Writing great ads.mov62.87 MB
8. 04 Starting Your First Campaign01 Organizing campaigns and ad groups in your account.mov62.22 MB
9. 02 Getting Started01 Exploring where ads show up.mov60.59 MB
10. 01 Getting to Know AdWords04 Defining supported ad types.mov58.87 MB
11. 14 Optimizing for Conversions01 Defining your goals and measuring ROI.mov56.16 MB
12. 07 Optimizing Your Ads04 Using dynamic keyword insertion (DKI).mov55.27 MB
13. 13 Optimizing for Traffic04 Getting more clicks with bids.mov55.17 MB
14. 09 Understanding the Auction and Quality Score02 Understanding Quality Score.mov53.42 MB
15. 16 Troubleshooting02 Diagnosing keyword problems.mov52.79 MB
16. 07 Optimizing Your Ads05 Testing your ads with a split test.mov50.68 MB
17. 01 Getting to Know AdWords06 Knowing advertiser requirements.mov50.31 MB
18. 08 Researching Keywords06 Creating ad groups from keyword research.mov49.19 MB
19. 13 Optimizing for Traffic03 Widening the net with keywords.mov48.61 MB
20. 08 Researching Keywords03 Including negative keywords.mov47.39 MB
21. 06 Creating Your First Ad Group01 Structuring ad groups in your campaign.mov46.15 MB
22. 01 Getting to Know AdWords03 Valuing the benefits of AdWords.mov44.36 MB
23. 10 Using the Google Display Network01 Learning about the Google Display Network (GDN).mov44.34 MB
24. 11 Tracking Ad Performance05 Integrating Google Analytics with AdWords.mov40.37 MB
25. 08 Researching Keywords01 Valuing keyword research.mov38.97 MB
26. 10 Using the Google Display Network04 Understanding CPM bidding.mov38.71 MB
27. 12 Understanding Landing Pages01 Keeping people from clicking the Back button.mov38.46 MB
28. 01 Getting to Know AdWords02 Understanding pay-per-click advertising.mov37.09 MB
29. 01 Getting to Know AdWords01 Dissecting online advertising.mov35.97 MB
30. 12 Understanding Landing Pages02 Understanding how landing pages affect Quality Score.mov35.4 MB
31. 15 Working Offline with AdWords Editor01 Understanding AdWords Editor.mov34.81 MB
32. 12 Understanding Landing Pages03 Testing landing pages with Website Optimizer.mov34.17 MB
33. 11 Tracking Ad Performance02 Understanding Conversion Tracking.mov33.68 MB
34. 13 Optimizing for Traffic01 Understanding reach and market share.mov32.2 MB
35. 02 Getting Started02 Understanding the structure.mov29.72 MB
36. 11 Tracking Ad Performance01 Understanding conversion types.mov29.14 MB
37. 17 ConclusionGoodbye.mov22.59 MB
38. 15 Working Offline with AdWords Editor02 Using AdWords Editor.mov21.75 MB
39. 07 Optimizing Your Ads02 Learning rules for image ads.mov19.24 MB
40. 00 Introduction02 Getting the most from this course.mov17.63 MB
41. 08 Researching Keywords05 Using the Keyword tool.mov16.29 MB
42. 00 Introduction01 Welcome.mov15.65 MB
43. 04 Starting Your First Campaign02 Exploring the Campaigns tab.mov13.45 MB
44. 14 Optimizing for Conversions02 Understanding conversion metrics and using the Conversion Optimizer.mov12.96 MB
45. 05 Customizing Your Campaign Settings01 Targeting by location and language.mov10.39 MB
46. 10 Using the Google Display Network06 Remarketing with audiences.mov10.23 MB
47. 06 Creating Your First Ad Group03 Creating image ads and using the display ad builder.mov10.08 MB
48. 05 Customizing Your Campaign Settings03 Understanding bidding options and setting a budget.mov10.03 MB
49. 06 Creating Your First Ad Group06 Bidding at the keyword and ad group levels.mov9.23 MB
50. 10 Using the Google Display Network05 Using the Site and Category Exclusion feature.mov9.01 MB